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Our Story
Richhariya, was an agri-scientist who served under the Government of India for decades, estimated that India in 1950s, had more 200,000 varieties of Traditional Paddy Seeds. These heirloom Traditional paddy seeds were carefully breeded by Indian farmers for over thousands of years, each variety adapted to its local soil, climate, and cultural use.
At a rate of 3 unique traditional rice per day, it would take 183 years to taste every traditional rices of India
India's Traditional Farmers developed rice with specialized traits—diabetes-friendly, anemia-treating, ADHD-calming, Alzheimer’s-slowing, and even varieties that could stop deaths due to pneumonia and diarrhea due to its rich nutritional properties. Traditional rice is also proven to be anti oxidant powerhouse loaded with micro nutritions and rare phytonutrients that are absent in modern hybrid rice.
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Our traditional farmers were also able to breed aromatic rice which gave unique pleasant smell to the rice. They were able to breed rice that doesn't need cooking at all. Just after soaking for a few minutes, the rice will be ready to eat. They were able to breed rice which is healthy for lactating mothers. They were able to breed rice varieties that could improve male sex hormone, testosterone levels. The list goes on.
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Farmers were also able breed paddy varieties that were flood tolerant, saline resistant paddy that could be grown near sea shores, drought resistant paddy that can be grown without much water. Many villages in India had their own paddy seeds that grow well according to local conditions like soil and resilient to other local geographic and climatic conditions. Such was the diversity and the genetic wealth of India's traditional paddy. It took thousands of years for farmers to breed these paddy seeds with such an unique traits.
📉 The Crisis of Genetic Erosion
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From an estimated 200,000 varieties, fewer than 2,000 remain in cultivation with farmers over 99% extinct within just 60 years of the “Green Revolution”. Remaining 1 % of seeds are also endangered because of our lack of awareness.
We are dedicated to reviving, cultivating, and sharing these lost paddy seeds:
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Seed Recovery – Sourcing heirloom traditional rice from remote villages
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Global Outreach – Delivering rare varieties to health-conscious families worldwide
👉 Explore Our Heritage Rice Collection and help preserve India’s rice biodiversity, one grain at a time.
🌾 Reviving India’s Lost Heritage of Traditional Paddy
📜 Ancient Breeding Mastery:
Diversity of our Traditional Rice
🌱 Join Our Mission at Richhariya Farms
Why Preserve Traditional Paddy Seeds?
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Biodiversity & Food Security
A wider genetic pool safeguards against pests, diseases, and climate shocks. -
Nutritional Superiority
Unpolished heirloom grains retain bran and germ layers, delivering higher fiber, micronutrients, and antioxidants than hybrid white rice. -
Medicinal & Functional Traits
Varieties historically used for diabetes management, anemia, cognitive support, immune boosting, and more. -
Cultural Legacy
Intrinsic to local cuisines, festivals, and traditional medicine across India’s regions.
India’s Diabetes & Heart Disease Epidemic
India has earned the unenviable title of the “diabetes capital of the world,” with rates among young children climbing rapidly. At the same time, heart disease is now the country’s leading cause of death—accounting for 1 in 3 fatalities—and experts warn that these numbers will only worsen in the coming years.
Key Drivers of the Crisis
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Chemical Toxins in Our Food Hybrid crops sprayed with pesticides and fertilizers introduce harmful residues into our diets.
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Declining Food Quality
Dependence on white rice and other high-carb staples strips away vital nutrients, exacerbating insulin resistance and cardiovascular risk.
The result is a growing public health crisis—diabetes and heart disease are skyrocketing, placing immense strain on families and healthcare systems.
A Path Forward: Return to Traditional Nutritious Brown Rice
At Richhariya Farms, we champion a solution rooted in tradition:
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Traditional Paddy Varieties: Time-tested grains that naturally support balanced blood sugar and heart health.
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Sustainable Farming: Eco-sensitive methods that protect both people and planet.
👉 Explore our heritage rice collection and start nourishing your body the natural way.
Tackling Malnutrition with Nutrient-Rich Traditional Rice
Today, over 99% of the rice consumed in India is hybrid white rice—stripped of vital micronutrients found in our traditional rice varieties. This nutrient depletion contributes directly to:
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Widespread Malnutrition
1 in 2 Indian children suffer from “hidden hunger,” appearing healthy but lacking essential vitamins and minerals[1] -
Impaired Cognitive Development
Insufficient micronutrients stunt brain growth, leading to learning difficulties and reduced IQ. -
Increased Heart Disease Risk
Poor nutrition weakens cardiovascular health—heart disease remains India’s leading killer, responsible for 1 in 3 deaths. -
National Hunger Crisis
India ranks 111 out of 125 on the Global Hunger Index, with more acute child stunting rates than sub-Saharan Africa.[2]
🍚 Why Switch to Traditional Rice?
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Traditional rice in general are rich in iron, zinc, magnesium, B-vitamins, and antioxidants.
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Supports Healthy Growth
Rich nutrition combats childhood malnutrition, fosters brain development, and ensures balanced energy. -
Promotes Heart Health & Blood Sugar Control
Complex carbohydrates release slowly, helping prevent diabetes and reduce cardiovascular strain. -
Boosts Immunity & Vitality
Phytonutrients and antioxidants support overall wellness, cellular repair, and immune resilience.
👉 Ready to nourish your family the natural way?
Explore Our Traditional Rice Store and discover our full range of organic, nutrient-dense rice varieties—from fragrant aromatic grains to restorative red and black rices—delivered farm-fresh to your door.
Hand-Pounded Rice – Traditional Brown Rice
Hand-Pounded Rice, also known as Brown Rice, is the authentic whole-grain staple of Indian villages—stone-milled at home using a wooden mortar and pestle. This gentle, low-heat process preserves the rice’s bran and germ layers, delivering superior nutrition and flavor compared to machine-milled white rice.
Why Hand-Pounded Rice?
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Maximum Nutrient Retention
The wooden mortar-and-pestle method removes only the husk, keeping fiber, B-vitamins, minerals, and antioxidants intact. -
Traditional Processing
Hand pounding replicates centuries-old village practice, ensuring each grain retains its natural aroma and earthy taste. -
Low Heat, High Quality
Minimal friction prevents nutrient loss and preserves the rice’s delicate oils and nutrients. -
Digestive & Glycemic Benefits
The intact bran softens during cooking, aiding digestion and promoting slow-release energy for balanced blood sugar. -
Rich, Nutty Flavor
A firmer, chewy texture and robust taste that elevates pilafs, salads, porridge, and everyday rice dishes.
👉 Shop Hand-Pounded Rice Online – Embrace the wholesome goodness of traditional brown rice, stone-milled the way nature intended.
The Hidden Crisis of Polished Rice
Today, over 99% of the rice we consume is fully polished white rice, stripped of its nutrient-rich bran layer to achieve a bright, uniform appearance. In contrast, traditional rice varieties showcase a rich palette—from deep reds and purples to blacks, oranges, and even greens—with their outer layers intact, preserving vital fiber, B-vitamins, minerals, and antioxidants.
Why Polished Rice Falls Short
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Nutrient Depletion
Removing the bran removes most of the rice’s natural nutrition, leaving behind mostly simple starches and empty calories. -
Public Health Impact
Reliance on low-nutrition hybrid white rice contributes directly to the rise of malnutrition, diabetes, and cardiovascular disease across India. -
Lost Biodiversity
As polished rice dominates the market, generations-old heirloom grains—and the health benefits they carry—are disappearing from our fields and plates.
A Call to Return to our Ancient Whole-Rice Grain Heritage
Reclaim your health and support agricultural diversity by choosing unpolished, whole-grain rice. Our hand-pounded and stone-milled heritage varieties retain every bit of their natural goodness—fueling balanced blood sugar, robust immunity, and sustained energy.
👉 Explore Traditional Rice Varieties at Richariya Farms and nourish your body with the full spectrum of nature’s nutrition.
The Harsh Truth About “Organic” Stores in India
At Richariya Farms, our journey began by partnering with organic stores across India to sell our traditional, chemical-free rice. But over time, we uncovered an unsettling reality: many so-called organic stores were selling adulterated products. What appeared to be organic on the shelf was, in fact, ordinary hybrid rice grown with chemical fertilizers and pesticides—masquerading as traditional, healthy grains.
❌ The Problem:
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Widespread Adulteration
Ordinary, chemical-laden hybrid rice is indistinguishable in appearance from genuine organic varieties, making it easy for sellers to deceive customers. -
Unreliable Certifications
Many products sold with “organic certification” in India are not truly organic. Certification processes are poorly regulated and easily manipulated. -
Profit-Driven Misuse
Just as farmers were once pushed to use toxic chemicals during the Green Revolution for short-term gains, today’s retailers are driven by profit over purity, often compromising consumer trust and health.
🌾 Why Buying Directly from Us Matters
When you buy directly from Richhariya Farms, you:
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✅ Support the conservation of endangered traditional rice varieties
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✅ Empower a food system that’s animal-friendly, earth-safe, and toxin-free
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✅ Help revive a sustainable farming movement that values health over profit
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✅ Join a community committed to honest food, clean agriculture, and human dignity
📢 This is a movement, not a marketplace. And we need your support.
🙏 Please share our message with friends and family. Help us keep India’s ancient grains alive—and help others discover a healthier way to live.
👉 Visit Our Traditional Rice Store – Be part of the change.